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Here is the product
that started it all. Push
Button Sales Letters is the product that broke the code and showed how
anyone could write a compelling sales letter. Marlon Sanders breaks it all down
to components, one screen at a time, enabling you to focus and zero in on
features, advantages and benefits. Then with a click, your sales letter comes
together in a professionally designed and well-written template. Friends, it
doesn't get any easier than this.
Several templates for sales letters are provided in which you can point and
click on your choice. Try them all out if you like to see which one best fits
your current needs. Once you get to the actual template, you simply answer the
questions. If you need it to be, this entire system can aid you in, literally, a
“fill in the blank” manner. However, for those who wish to add their own
creative flair, there is still plenty of room to ad-lib as long as you use
Sanders structured guidance.

In addition to the step-by-step templates, Sanders inserts psychological
motivators into the peripheral dialogue. A wealthy list of words are
incorporated into the copy that will become your own. If you open your eyes and
look around, you’ll quickly notice that you are surrounded by ads filled with
these exact tried and true phrases which are based on a Yale study of persuasive
language. Using this proven lingo, Sanders provides headline templates for your
letters.

In Push
Button Sales Letters, Marlon Sanders has taken a sometimes complex
process and simplified it for the potential marketer. Using the formula he has
developed, Sanders takes the reader by hand and leads him, or her, step by step
through the process of writing a sales letter. This software contains a point by
point method that is clear not only to the experienced but also to beginners.
You truly do not have to be familiar with selling tactics. Sanders has already
completed this legwork for you.

I purchased this software when it first was released many years ago, and
it taught me an awful lot about what makes a successful sales letter that
converts sales. Push
Button Sales Letters does just what it promises, it generates sales
messages and letters, quickly and effectively, proficiently communicating
information to your client. By making just a few changes to my existing sales
letter, I was able to increase conversions immediately. To learn more, please
click here.
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