The best type of publicity is free publicity, and nobody disputes the power
of a great press release. Unlike sales collateral, a press release tells a
story about a newsworthy event. There are tools available to help you create a
great press release, and there are tools to help you distribute them. In the
past, we wrote about Press Blaster; that
software's goal is to blast your press release to a database of 24,000 media
contacts via email.
Press
Equalizer is a horse a different color. It blasts your press release
to press release web sites. The premise is to create link backs to your own
web site, and in so doing, increase your web traffic and ranking in the search
engines.
Press
Equalizer is very easy to use. It is wizard-based and walks you
through the process of entering all of your submission information.
Now with Press
Equalizer, you still need to write the release yourself. To their
credit, they include some simple templates with suggestions for crafting your
own release. It certainly helps, though, to have some experience here because
if your release is not well-written and compelling, it won't get read.
Once your release is ready for distribution, you select the
sites you want to distribute it to. Some of these sites need you to
pre-register with them prior to submitting your release through Press
Equalizer. When everything is set, you click a button, and the release
is submitted. If you prefer to do "time released" marketing, you can
also schedule your press release to be distributed to different sites over a
period of time.
Early reviews of this product amongst the Internet marketing
gurus claim an increase in web traffic and an improvement in search engine
ranking within a few days time. To learn more, click here.
Press Equalizer
