If you have a web site that is not
converting visitors to sales or leads no matter what you seem to do, you might
want to entertain doing a little usability testing. Usually this type of service
is only considered by large companies with deep pockets for market research. UserFly
levels the playing field by making usability testing affordable and easy to
use. What is usability testing and how does UserFly
work.? Read on.
Let's pretend you could be a fly
on the wall while your visitors surf your site. As a fly, you could quietly
and unobtrusively observe how they navigate your site, scroll your page, hover
over buttons, click links, etc. UserFly
gives you this unique perspective. It is is very easy to implement. Simply
sign-up to create an account and then copy and paste a few lines of HTML code
to your web pages. Immediately, you will be able to record visitor activity on
your site, and then play it back like a movie, watching how users use your
site, one step at a time.
UserFly
sees every mouse movement and records every click through. Learning how
visitors look at your web site provides you with greater understanding about
how to improve web site conversions. How can this be used to improve
sales?
For instance, a software company believes they have a very
intuitive web site, but they wonder why visitors do not download their
evaluation software or purchase their software more frequently. Using UserFly,
they could watch visitors as they try to navigate the site to find the
information they need to make the download or purchase decision. In the case
of a real client, they would have seen that their home page provided too many
links and was too confusing. They would have seen their download and purchase
pages were not as intuitive as they thought, and that the site as a whole
needed to be greatly simplified.
In the past, large companies would hire expensive market
research companies to find participants for usability studies. They would
set-up PC's in a room behind two-way glass, and have a proctor lead the
usability session, make observations, videotape sessions, and compile long
reports. This can cost thousands of dollars and take weeks to complete. Now
with UserFly
you can add a few lines of code to your site and begin usability testing
immediately. To watch the demo video and open your free account, click here.
UserFly
