Whoever said banner advertising was dead surely hasn't seen
the incredible banner designs from GoodBanners.com.
The problem with most banner ads is that they are home grown -- designed and
developed by amateurs who are neither graphic designers nor marketers. The end
result is always the same -- ineffective banners that don't motivate people to
click on them.
The folks at GoodBanners.com
get it -- they understand design and marketing. One look at their
portfolio on their web site demonstrates the depth of their understanding and
the breadth of their experience:
The designers at GoodBanners.com
have an excellent understanding of color, spacing and text treatment. In the
example above, I really like the color palette. It's easy on the eyes, and
easy to read. The use of the green Signup Free Online button in the lower left
corner is exactly what's missing from most banner designs -- a simple call to
action to make people click.
One of the ways banner ads have evolved is in the use of wider
and larger horizontal banners, usually measuring 720 pixels across and 90
pixels high. Old style banner ads were significantly smaller making it much
more challenging to include all of the vital information these larger banners
allow. In the banner ad above, you have many elements including a logo, a
value proposition, an offer, a guarantee, and a picture of the product. That's
a lot of info for one banner ad, but the designers at GoodBanners.com
did an excellent job here.
It's so important to make banner ads that are whimsical and
enticing. You are competing for the visitor's attention and need to make them
want to click to learn more. In the above example, the designer uses a mixture
of rich colors, bold type treatments, a button and a cartoon character to
encourage you to read the banner ad and want to learn more about the product.
If you have not tried banner advertising or have had poor
results with your own banner ads, I strongly suggest you contact the good
folks at GoodBanners.com
to learn more about their special packages and to see more examples of their
incredible work. Click here
for more information.
Good Banners
