Competitive analysis is the key to success. Before you launch your
first web site, you need to know what's already out there. The problem with performing competitive analysis is that
it can be time-consuming. In the past, when starting a web makeover project for a new client, I will look at their
existing web site, determine a list of relevant keywords that describe their product or service, and then start
searching on Google for the top ten sites using those same keywords. This is a good solid way of performing
competitive analysis, but it takes me a long time, and not every client is willing to pay for this level of
analysis. They'd rather just get their new site up and running.
WebComp Analyst is a new tool from Jonathan Leger who has created many time-savings tools for web
marketers. This new tool enables you to search for sites by keywords and phrases, and then perform comparisons
in the number of back links, site links, and page ranking. All you do is enter the keywords you want to search
for, and click Analyze Competition. Instantly, WebComp Analyst displays results. If you want to compare results for different combinations of keywords
and phrases, WebComp Analyst will keep pulling and displaying results so you can do side-by-side comparisons. Here's an
example of my search comparing top ten sites for the keywords phrases "ebook cover artist" and "ebook cover
designer".
As you can see by the results, I am actually doing pretty good for
rankings for "ebook cover artist". My site EbookCoverArtist.com is in first and second place; my site EbookCoverCreator.com is in third place, and my site GraphicsAssistance.com is in ninth place. Unfortunately, I am not listed at all when someone searches for the
phrase "ebook cover designer".
Once you see your results, you will want to know why some sites have
more links or higher page ranks than others. Simply click on any of the URLs in the list and then click on the
Analyze Links button to see deeper results. Typically, what you will find is better use of keywords for text links.
In other words, it is always better to say "Learn more about Ebook Cover
Design" where "Ebook Cover Design" are the keywords AND the text link,
than it is to say "Click here for
information about Ebook Cover Design" where "here" is the text link. See the difference? WebComp Analyst surely does and will show you how keywords are being used for text links.
Let's say you want to add more keywords to your text links and META
tags but are not sure which words are most likely to provide increased web site traffic through the search engines.
Simple click on the Keyword Suggestion Tool in WebComp Analyst and watch it generate a list of popular relevant keywords related to your search.
Don't have a product of your own yet and wondering where to focus
your product development time? Rather than take guesses and waste time and money, simply click on the Niche Keyword
Generator button and watch WebComp Analyst quickly compile a list of top-ranking keywords. Now you can pick a topic from these keywords
for your next product that is already receiving lots of traffic.
All in all, WebComp Analyst is a very cool tool, easy to use, and will save you endless hours of competitive research. I
highly recommend it. To learn more and see it in action for yourself, please click here.
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